10 Reasons Why a My Website isn’t Showing Up on Google

It’s been common knowledge for a long time that the best traffic goes to the top 10 search results.  So, every Internet businessperson wants to get to the TOP, and that’s a very normal thing to want.  The idea is evident, but will it be easy to beat the competition?

The problem isn’t usually severe competition, as practice reveals.  The website often slows down on its own.  Here are ten reasons why a website doesn’t show up in the top results on Google and stays there.

Verdant website

Young sites can’t usually beat older sites in search results, no matter how good they are.  A website needs at least three to six months to develop weight and show what it can do.  But there are a number of actions you may do to speed up the process:

• The problem isn’t usually severe competition, as practice reveals.  The website often slows down on its own.  Here are ten reasons why a website doesn’t show up in the top results on Google and stays there.
• gather semantics of high quality;
• write original, well-optimized texts;
• do all the technical work needed to improve the website;
• get a lot of high-quality links. 

But don’t go overboard with links to “young” sites; this can make search engines suspicious and get you in trouble with them. Most importantly, let search engines know about your new website by adding information to Webmaster, Maps, Directories, and other services.

One of our articles will show you how to promote a new website.

The website may be infected with viruses

There is no way for a website with malware to get to the top.  It’s evident that search engine robots check not just the quality of the content, but also where it came from.  When bad code gets onto a website, it causes a lot of problems. It can corrupt files, steal data, and install harmful malware on users’ devices.  When viruses attack a website, it gets “heavier,” which means it utilizes more hosting resources and takes longer for pages to load.

If the website is blocked by an antivirus or browser, there is unnecessary text in the page code, there is extraneous information in the index, then the risk that the website is contaminated is high.   This article will show you how to discover a virus, get rid of an infected website, and stop it from happening again.

You have a virus? So don’t spread it to others, fix the problem and be treated.

Filters applied to the website

Search engines look closely at both the quality of the website and the material that is on it.  There are several reasons why a website might not show up in the TOP, such as spam, too many keywords, not enough knowledge, black hat promotion strategies, cheating behavioral characteristics, and other mistakes.  Each system has its own set of rules and algorithms that make sure everyone follows them. If someone breaks the rules, they will be punished.

If the website is blocked by the filter, the aim of getting into the TOP is put off indefinitely.  Now you need to get the website out of the search engine sanctions and do everything you can to get it back on their good side.

Getting hit with search engine penalties can have a lot of bad effects, such losing visitors, having pages removed from the index, and decreasing in rankings.  But don’t be sad; sites can still rank well in the results even after filtering.

A website that has content that isn’t unique

If your website has a lot of duplicate and meaningless content, or no text at all, you may forget about the TOP.  There are times when a website with cloned texts makes it to the TOP, but this happens very seldom.  Search engines are paying more and more attention to original, high-quality texts that are optimized for keywords and work well in both technical and content areas.

We always talk about how texts can help with promotion, so if you want to be at the top, don’t be lazy and fill the website with texts and work hard on them.  Don’t ever use copy and paste again. Instead, develop your own original, informative, and optimized texts for users, or hire copywriters to do it for you.

You may also learn how to write SEO texts and make high-quality content from our blog post.

Unprofessional SEO

You shouldn’t forget about search engine optimization, even though the website should be for real people.  Put keywords naturally into the content and add tags.  Somehow, the robot has to find your website on the Internet.

It’s usually hard for those who are new to online advertising to learn all the details of optimization right away.  So, a lot of individuals hire an SEO expert to assist them get their website to the top of the search results for the right keywords.  Search engine optimization (SEO) has a long-term effect. Even after the work is done, a website can still show up at the top of search results for a long time and help businesses make more money.  But we don’t think you should stop working on website promotion if you’re focused on the future.

Start by doing an SEO audit. This will help you figure out if your website is optimized and what mistakes are keeping it from getting more traffic.  You will be able to make a clear plan for promoting your business after this audit.  Not sure what to look for?  A list of things to do to promote your website will help you.

Hosting that isn’t reliable

Don’t skimp on hosting services; pick a company that is known to be reliable.  Read reviews, talk to people who know about this topic, and verify the ratings before you make a decision.  Don’t look for a cheap price; trust experienced hosts.

The hosting must constantly be online for the website to work properly and be found by search engines.  Pick a server that has a lot of uptime (in normal mode, uptime is a positive sign at 99.98%).  If the robot goes to the website when the host is not available, it won’t index and promote it in the search results for a long time.  Also, keep an eye on the server settings that are set up for a certain website.

Hosting is what makes your website work, therefore it’s easy to see why it doesn’t show up in the TOP if your server fails.

Website on a third-level domain

Keep in mind that sites with a domain below the second level are not indexed as well.  This is because work is slower, there isn’t standard technical support, there are ads, and so on.  One of the concerns with the domain is that there is a significant chance of buying a name which had a negative history.  In this instance, no matter how hard you try, you won’t be able to the top 10.

There are times, though, when you need third-level domains.  Third-level domains let you show off topic areas and localized versions of online storefronts and other services.  Big companies use them to show off certain items or structures and stay connected to the main website.

Choosing a third-level domain is the best option:

• For promoting in different regions.
• For big businesses that do a lot of different things.
• If the section needs a separate template.
• To test new ideas on the main project.

Mistakes made by developers

People who run websites can also make blunders.  For instance, you may have written instructions in the Robots.txt file or in the meta tags of the website code itself that stopped search engines from crawling your website while it was being built, and then they could have forgotten to take them out.

If a page isn’t available on your website, it’s crucial to have a well-designed 404 error page so that the user doesn’t abandon your website if they can help it.  This is really significant for getting your website to rank higher in search engines.

A website that doesn’t optimize loading speed well can’t count on customer loyalty either.  Optimization is a key step in the process of making the website.  If the page takes longer than two seconds to load, this is a warning indication, and every extra second makes users less loyal.

Look for and fix any problems.

Bad behavior factors

Behavioral factors are the things that visitors do on the website.  Behavioral factors are things like:

• The amount of pages that one visitor looks at throughout a session.  So, the deeper the watching, the better for the website.
• The amount of time a visitor spends looking at the website.  The more time someone spends on your website, the better, just like with the depth of watching.
• The number of pages a visitor opens at once is also a crucial sign. If they do this, it could suggest that your website has a lot of helpful content.
• Search engines really like it when people leave comments, have discussions, and do other things that show activity on the website.

You can increase behavioral factors by doing internal optimization correctly. This includes making a well-written semantic core for the website, unique and valuable articles, and images that are optimized.  It is very crucial that the links between the pages on the website be relevant.  You can keep the visitor on the website longer with this method.

Design and usability are two of the most significant things that can help improve behavior.  The visitor should be able to easily find their way around the web portal.  Make sure to add a block containing the most popular, best, and most commented articles to show that your website has a lot of relevant content.

Don’t hurry things

You won’t see results immediately away from everything you do to improve your website, but over time.  For instance, it could take Google 2 to 4 weeks to index your text, and you shouldn’t look at the results of your registration in website directories until at least 1.5 to 2 months have passed.  You can see the overall good effect of advertising a new website after about three to four months.

You should also know that you need to keep working on your website.  SEO is hard work, and it will probably take a long time to get the results you want.  If you hire an agency to do anything for you, be ready for big changes and extra costs.

Some clients think that if they hire a search engine optimization service once and their website shows up in the top 10 results, the job is done and they can forget about it.  Sadly, this isn’t true: work on a website is never done, just like maintenance in an apartment. You have to keep analyzing, optimizing, and improving the website.  Search engine algorithms, like your competitors’ sites, don’t stay the same.

Basic optimization will work, but if you want to continually “be on top,” be ready to pay more.

Conclusion

You now have at least ten reasons why a website isn’t shown in the TOP.  It’s time to look at your website to make sure these problems don’t exist or to solve them in time.  Can’t do it on your own?  You can always come to us for support and advice.

Bohdan Prytulyak( CEO )

Founder and head of the PBB Design web studio since 2005